- British Airways is a part of International Airline Group.
- In April 2010, firm merger plans were put in place. The newly combined airline was to be called International Airlines Group (IAG).
- British Airways (BA) is the flag carrier airline of the United Kingdom. It is headquartered in London, England.
- The airline is the second largest UK based carrier, based on fleet size and passengers carried, behind easyJet.
- BA was created in 1974 after a British Airways Board was established by the British government to manage the two nationalized airline corporations, British Overseas Airways Corporation and British European Airways, and two regional airlines, Cambrian Airways and Northeast Airlines.
- On 31 March 1974, all four companies merged to form British Airways.
- British Airways serves over 170 destinations in 70 countries.
Chairman Sir John King:
John Leonard King, Baron King of Wartnaby (29 August 1917 ? 12 July 2005) was a British businessman, who was noted for leading British Airways from an inefficient, nationalised company to one of the most successful airlines of recent times.
CEO Colin Marshall
Colin Marsh Marshall, Baron Marshall of Knightsbridge (16 November 1933 ? 5 July 2012) was a British businessman and member of the House of Lords. Marshall was hired by Lord King of Wartnaby in 1983 as CEO of British Airways (BA) and was instrumental in the reform of the company prior to its successful privatisation in 1987.
Alex Cruz
Chairman
Executive Board
Mr. Alex Cruz is currently the Chairman of the company.
Sean Doyle
Chief Executive Officer
Senior Management
Since: 2020
Mr. Sean Doyle has been the Chief Executive Officer of the company since October 2020. Prior to this, he served as Chairman, and Chief Executive Officer at Aer Lingus Group PLC from January 2019.
Rebecca Napier
Chief Financial Officer
Senior Management
Since: 2019
Mrs. Rebecca Napier has been the Chief Financial Officer of the company since 2019.
Michelle Lydon
Chief People Officer
Senior Management
Since: 2022
Ms. Michelle Lydon has been the Chief People Officer of the company since February 2022. Prior to this, she served as the Group Human Resources Director at QinetiQ.
Colm Lacy
Chief Commercial Officer
Senior Management
Since: 2022
Mr. Colm Lacy has been the Chief Commercial Officer of the company since January 2022. Previously, he served as Head of Revenue Management, Pricing & Ancillaries of the company.
IAG comprises 5 airline brands and 3 affiliated companies:
| Two full service carriers: | Two value carrier: | Two low cost carriers: | IAG Platform companies: |
| British Airways
Iberia |
Aer Lingus
Iberia Express |
LEVEL
Vueling |
loyalty currency Avios
IAG Cargo IAG GBS (Global Business Services) IAG Tech. |
Source from Brtshairways.com
IAG comprises 25,000+ Patents:
Aerospace & Defense
Artificial Intelligence & Machine Learning
Battery (Solid State, Lithium Ion, etc.)
Display (Flexible, OLED, Mini LED, Micro LED, etc.)
Energy, Oil & Gas
Financial Technology (Blockchain, Cryptocurrency, Payments, etc.)
Internet Advertising
Semiconductor (Memory, Processing, Packaging, etc.)
Telecommunications
Wireless (5G, LTE, WiFi 6, etc.)
Virtual, Augmented, and Mixed Reality
Competitive Analysis Globally – U.S. Top Five
IAG.L’s total debt is relatively small in the U.S, but its Debt-to-equity ratio is very high.
IAG.L has the lowest EBIT in the U.S. and it has a relatively low gross profit compared to others.
Source from market share
IAG.L has the highest cash flow compared to US companies, which means it has more opportunities to implement new strategies in the US.
Competitive Analysis Globally – Asian Top Five
IAG.L is in the low EBIT of Asia, but it has a relatively high gross profit compared to others.
IAG.L’s cash flow is relatively high compared to Asian companies, which means it has more competitors in Asia.
Competitive Analysis Globally – European Top Five
The total liabilities of IAG.L are about the same compared to Europe, but its Debt-to-equity ratio is very high.
IAG.L is in the lowest EBIT in Europe and has a relatively low gross profit compared to others.
IAG.L’s cash flow does not compare favorably with European companies, which means it will have relative difficulties competing in Europe.
COVID-19 Pandemic
In 2022, countries that have lifted COVID-19-related travel restrictions are steadily increasing. According to World Tourism Organization (UNWTO)?s recovery tracker, the number of countries with no COVID-19-related travel restrictions has increased from 8 to 82 between March 2022 and September 2022. Among these countries, countries that belong to the European continent are significantly higher than countries of other regions including Africa, America, Asia Pacific, and the Middle East. This will greatly reduce the financial risks caused by COVID-19 for BA considering the majority of their passengers are traveling between European countries and other regions.
Source from market share
BA?s stock performance, however, has not recovered from the pandemic?s impacts. According to London Stock Exchange?s report on British Airways? annual closing price, there is a significant overall decline between 2019 and 2020, and the stock performance slowly decreases between 2020 and 2022. Considering the pandemic started at the beginning of 2020 and people are forced to cancel their travel plans due to COVID-19 restrictions, it is likely that the significant decline is caused by the pandemic. However, 2022 is when many countries started to lift their COVID-19 restrictions, so the stock performance in 2022 doesn?t reflect the trend of BA?a future stock performance. With many countries lifting their travel restrictions, BA will likely experience growth in stock performance in the future.
Source from market share
Customer Demand