{"id":8582,"date":"2024-02-18T07:13:13","date_gmt":"2024-02-18T12:13:13","guid":{"rendered":"https:\/\/lions.financial\/?p=8582"},"modified":"2024-05-14T04:40:11","modified_gmt":"2024-05-14T09:40:11","slug":"investment-research-analysis-risk-management-delta-airlines","status":"publish","type":"post","link":"https:\/\/lions.financial\/hi\/investment-research-analysis-risk-management-delta-airlines\/","title":{"rendered":"Investment Research Analysis Risk Management Delta Airlines"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8582\" class=\"elementor elementor-8582\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d9d90fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d9d90fa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16af866b\" data-id=\"16af866b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c6482b4 elementor-widget elementor-widget-text-editor\" data-id=\"3c6482b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"font-size: 25px; text-align: center;\"><b>Company Overview<\/b><\/h2><p><span style=\"font-weight: 400;\">Headquarter: Atlanta, GA<\/span><\/p><p><span style=\"font-weight: 400;\">Number of Employees: 83,000 (12\/31\/2021)<\/span><\/p><p><span style=\"font-weight: 400;\">Fleet Size: 847 (657 <\/span><i><span style=\"font-weight: 400;\">owned <\/span><\/i><span style=\"font-weight: 400;\">+82 <\/span><i><span style=\"font-weight: 400;\">finance lease <\/span><\/i><span style=\"font-weight: 400;\">+108 <\/span><i><span style=\"font-weight: 400;\">operating lease<\/span><\/i><span style=\"font-weight: 400;\"> 12\/31\/2021)<\/span><\/p><p><span style=\"font-weight: 400;\">Departures: 4000+ daily (12\/31\/2021)<\/span><\/p><h2 style=\"font-size: 25px; text-align: center;\"><b>Founder and History<\/b><\/h2><div><b> <a href=\"https:\/\/lions.financial\/hi\/contact\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-8637 size-full\" src=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Founder-of-Delta-Airlines.png\" alt=\"Founder of Delta Airlines\" width=\"900\" height=\"450\" \/><\/a><\/b><\/div><p><b>Founder: Collett Everman Woolman<\/b><\/p><p><span style=\"font-weight: 400;\">Huff Daland Dusters was founded in Macon, GA, and then moved to Monroe, LA, a few months later. Huff Daland\u2019s 18 planes were the most prominent privately-owned fleet in the world, and it provided service in the Southern and Western parts of the United States. In 1928, Woolman and local investors purchased Huff Daland Dusters\u2019 assets, and the new company was incorporated as Delta Air Service. Passenger service began in 1929, but in 1930 this service was suspended because of the lack of an airmail contract. In 1934, Delta secured an air mail contract and resumed service.<\/span><\/p><h2 style=\"font-size: 25px; text-align: center;\"><b>Board of Directors<\/b><\/h2><div>\u00a0<\/div><div><b><a href=\"https:\/\/lions.financial\/hi\/contact\/\"><img decoding=\"async\" class=\"aligncenter wp-image-8638 size-full\" src=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Directors-of-Delta-Airlines.png\" alt=\"Directors of Delta Airlines\" width=\"900\" height=\"450\" \/><\/a><\/b><\/div><p><b>Edward H. Bastian (CEO): <\/b><span style=\"font-weight: 400;\">In his previous role as President, Ed focused on leading Delta\u2019s commercial and international functions and strengthening Delta\u2019s financial foundation through innovation, debt reduction, revenue growth, and bolstering the airline\u2019s global network.<\/span><\/p><p><b>Francis S. Blake: <\/b><span style=\"font-weight: 400;\">Mr. Blake is the non-executive Chairman of Delta\u2019s Board of Directors and previously served as the lead director of Delta\u2019s Board from May 2016 to October 2016.<\/span><\/p><p><b>Ashton B. Carter: <\/b><span style=\"font-weight: 400;\">Secretary Carter is Director of the Belfer Center for Science and International Affairs at Harvard University\u2019s John F. Kennedy School of Government and an Innovation Fellow at MIT.<\/span><\/p><p><b>Greg Creed: <\/b><span style=\"font-weight: 400;\">Mr. Creed served as Chief Executive Officer of Yum! Brands, Inc., a global operator of quick service restaurants, from January 2015 until his retirement in December 2019. He also served as a member of the Board of Directors of Yum! Brands from November 2014 to May 2020.<\/span><\/p><p><b>David G. DeWalt: <\/b><span style=\"font-weight: 400;\">Mr. DeWalt is the Founder and Managing Director of NightDragon Security AllegisCyber Capital. Mr. DeWalt is also the Chairman of NightDragon Acquisition Corp, a special-purpose acquisition company formed to complete a business combination in the cybersecurity, safety, security, and private sector.<\/span><\/p><p><b>William Easter: <\/b><span style=\"font-weight: 400;\">Mr. Easter was Chairman, President, and Chief Executive Officer of DCP Midstream, LLC (formerly Duke Energy Field Services, LLC) from 2004 until his retirement in 2008.<\/span><\/p><p><b>Leslie D. Hale: <\/b><span style=\"font-weight: 400;\">Ms. Hale has been President and Chief Executive Officer of RLJ Lodging Trust, a publicly-traded lodging real estate investment trust, since August 2018.<\/span><\/p><p><b>Christopher A. Hazleton: <\/b><span style=\"font-weight: 400;\">Mr. Hazleton is a Delta pilot and a Captain flying the Airbus 321 aircraft.<\/span><\/p><p><b>Michael P. Huerta:<\/b> <span style=\"font-weight: 400;\">Mr. Huerta currently serves as a transportation industry consultant, acting as a Senior Advisor to Macquarie Capital.<\/span><\/p><p><b>Jeanne P. Jackson: <\/b><span style=\"font-weight: 400;\">Ms. Jackson retired as a senior strategic advisor to the chief executive officer of NIKE, Inc., effective August 2017.<\/span><\/p><p><b>George N. Mattson: <\/b><span style=\"font-weight: 400;\">Mr. Mattson is a private investor in public and private companies and was the co-founder and co-Chairman of NextGen Acquisition Corp. and NextGen Acquisition Corp. II, both special purpose acquisition companies before their mergers in 2021 with Xos, Inc. and Virgin Orbit Holdings, respectively.<\/span><\/p><p><b>Sergio Rial: <\/b><span style=\"font-weight: 400;\">Mr. Rial is the Non-Executive Chairman of the Board of Banco Santander (Brasil), a subsidiary of Banco Santander. He also serves as Chairman of the Board of Vibra Energia SA, a Brazilian energy company, and Vice Chairman of the Board of BRF S.A., a global food processing company based in Brazil.<\/span><\/p><p><b>David S. Taylor: <\/b><span style=\"font-weight: 400;\">Mr. Taylor is the Executive Chairman of the Board of Directors of The Procter &amp; Gamble Company.<\/span><\/p><p><b>Kathy Waller: <\/b><span style=\"font-weight: 400;\">Ms. Waller is the Executive Director of the Atlanta Committee for Progress.<\/span><\/p><h2 style=\"font-size: 25px; text-align: center;\"><b>Executive Team<\/b><\/h2><div><b>\u00a0<\/b><\/div><div><b><a href=\"https:\/\/lions.financial\/hi\/contact\/\"><img decoding=\"async\" class=\"aligncenter wp-image-8639 size-full\" src=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Executive-Team-Delta-Airlines.png\" alt=\"Executive Team - Delta Airlines\" width=\"900\" height=\"450\" \/><\/a>\u00a0<\/b><\/div><div>\u00a0<\/div><p><b>Edward H. Bastian (CEO): <\/b><span style=\"font-weight: 400;\">In his previous role as President, Ed focused on leading Delta\u2019s commercial and international functions and strengthening Delta\u2019s financial foundation through innovation, debt reduction, revenue growth and bolstering the airline\u2019s global network.<\/span><\/p><p><b>Glen Hauenstein (President):<\/b><span style=\"font-weight: 400;\"> Glen was previously Executive Vice President and Chief Revenue Officer. As President, Glen oversees a team responsible for Delta\u2019s network, revenue management, reservation sales, customer care, customer engagement, and loyalty strategies.<\/span><\/p><p><b>Allison Ausband (Executive Vice President and Chief Customer Experience Officer):<\/b><span style=\"font-weight: 400;\"> She previously served as Senior Vice President \u2014 In-Flight Service for Delta Air Lines, leading a team of 24,000 flight attendants, supervisory and support personnel around the globe, as well as Delta&#8217;s onboard global food and beverage operation and experience.<\/span><\/p><p><b>Alain Bellemare (President &#8211; International):<\/b><span style=\"font-weight: 400;\"> Alain Bellemare joined Delta Air Lines in 2021 as President &#8211; International, leading the portfolio of international investments and working closely with partners as they recover from the pandemic.<\/span><\/p><p><b>Peter Carter (Executive Vice President, Chief Legal Officer, and Corporate Secretary):<\/b><span style=\"font-weight: 400;\"> As Chief Legal Officer, Peter oversees Delta\u2019s legal, regulatory, compliance, and government affairs groups worldwide and serves on the Delta Leadership Committee. Peter focuses on ensuring Delta&#8217;s freedom to operate, protecting Delta&#8217;s brand, and advocating for Delta&#8217;s interests before policymakers around the world.<\/span><\/p><p><b>Gary Chase (Senior Vice President \u2013 Business Development and Financial Planning):<\/b><span style=\"font-weight: 400;\"> Gary and the Corporate Strategy team are responsible for developing and executing the long-term plans and initiatives required for Delta to achieve its strategic and financial objectives. Gary also leads One Delta, an enterprise transformation program targeting more than $1 billion of structural efficiency gains by 2020.\u00a0<\/span><\/p><p><b>Dan Janki (Executive Vice President and Chief Financial Officer):<\/b><span style=\"font-weight: 400;\"> Dan leads Delta&#8217;s Finance organization, which includes financial reporting, the controller organization, corporate audit, financial planning, investor relations, treasury, fleet and TechOps supply chain, fuel management, including our refinery, supply chain management, and corporate strategy.<\/span><\/p><p><b>John Laughter (Executive Vice President and\u00a0 Chief of Operations):<\/b><span style=\"font-weight: 400;\"> He leads the teams responsible for industry-leading, safe, reliable operations across the globe, with oversight of Corporate Safety, Security, and Compliance; Crew Resources; Flight Operations; Operations Analysis &amp; Performance; Operations &amp; Customer Center; Subsidiary Airlines; and Technical Operations, including Delta TechOps Services Group (DTSG).<\/span><\/p><p><b>Tim Mapes (Senior Vice President and Chief Marketing and Communications Officer):<\/b><span style=\"font-weight: 400;\"> He is responsible for the strategy and coordination of Delta\u2019s internal and external communications and the global airline\u2019s sustainability work.<\/span><\/p><p><b>Rahul Samant (Executive Vice President and Chief Information Officer):<\/b><span style=\"font-weight: 400;\">\u00a0 His work to fortify Delta\u2019s IT infrastructure while leading Delta\u2019s digital transformation underpins the airline\u2019s industry-leading approach to arm employees with insight-driven tools to engage more meaningfully with customers.<\/span><\/p><p><b>Steve Sear ( Executive Vice President &#8211; Global Sales and Distribution):<\/b><span style=\"font-weight: 400;\"> Steve Sear is Executive Vice President of Global Sales and Distribution for Delta Air Lines, leading the teams that oversee worldwide customer relationships and programs with corporations, travel management companies, distribution partners, and cargo logistics providers.<\/span><\/p><p><b>Joanne Smith (Executive Vice President and Chief People Officer):<\/b><span style=\"font-weight: 400;\"> She is responsible for preserving the airline&#8217;s unique culture of positive engagement with its more than 80,000 employees, overseeing talent management and development, recruitment, HR service delivery, diversity and inclusion, HR policies, and programs.<\/span><\/p><p><b>Henry Ting (Senior Vice President and Chief Health Officer):<\/b><span style=\"font-weight: 400;\"> Dr. Ting leads Delta in reimagining our approach to health and wellbeing, utilizing new technologies, artificial intelligence, advanced analytics, and innovative partnerships.\u00a0\u00a0<\/span><\/p><h2 style=\"font-size: 25px; text-align: center;\"><b>Product Positioning<\/b><\/h2><div><b>\u00a0<\/b><\/div><p><a href=\"https:\/\/lions.financial\/hi\/contact\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8640 size-full\" src=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Product-Positioning-Delta-Airlines.png\" alt=\"Product Positioning - Delta Airlines\" width=\"900\" height=\"450\" \/><\/a><\/p><h3 style=\"font-size: 21px; text-align: left;\"><b>Passenger: Continue to Focus on Premium Products and Customer Segmentation\u00a0<\/b><\/h3><h4 style=\"font-size: 18px; text-align: left;\"><b>Reliance on the most price-sensitive customer segment:<\/b><\/h4><ol><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 Premium: one-third of passenger revenue<\/span><\/li><li><span style=\"font-weight: 400;\">\u00a0 \u00a0 Delta One<\/span><\/li><li><span style=\"font-weight: 400;\">\u00a0 \u00a0 Delta Premium Select<\/span><\/li><li><span style=\"font-weight: 400;\">\u00a0 \u00a0 First Class<\/span><\/li><li><span style=\"font-weight: 400;\">\u00a0 \u00a0 Delta Comfort +<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 Basic: half of passenger revenue<\/span><\/li><li><span style=\"font-weight: 400;\">\u00a0 \u00a0 Main Cabin<\/span><\/li><li><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0Basic Economy<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Customers could buy extra amenities as per their requirements.<\/span><\/p><p><b>Cargo:<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><ol><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 SkyTeam Cargo<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 Increased demand and capacity during the pandemic, and the trend continues.<\/span><\/li><\/ol><h2 style=\"font-size: 25px; text-align: center;\"><b>SWOT Analysis<\/b><\/h2><div><b>\u00a0<\/b><\/div><p><a href=\"https:\/\/lions.financial\/hi\/contact\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8641 size-full\" src=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Delta-Airlines-SWOT-Analysis.png\" alt=\"Delta Airlines SWOT Analysis\" width=\"900\" height=\"450\" \/><\/a><\/p><p><b>Strengths:<\/b><\/p><ol><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0<\/span><span style=\"font-weight: 400;\">Large fleet size and a high percentage of ownership<\/span><\/li><li><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Higher Capacity and lower taxes<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0<\/span><span style=\"font-weight: 400;\">Brand value and recognition &amp; Customer Loyalty<\/span><\/li><li><span style=\"font-weight: 400;\">\u00a0 \u00a0<\/span><span style=\"font-weight: 400;\">Legacy Carrier<\/span><\/li><li><span style=\"font-weight: 400;\">\u00a0 <\/span><span style=\"font-weight: 400;\">Top U.S. Airline of 2021 by the WST, No.1 in the annual Business Travel News Airline Survey<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0<\/span><span style=\"font-weight: 400;\">Completion factor of 99.4%, with 88% of domestic\u00a0 flights arriving on time<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0<\/span><span style=\"font-weight: 400;\">95% of mainline aircraft are equipped with seat-back screens<\/span><\/li><li><span style=\"font-weight: 400;\">Cooperation with American Express<\/span><\/li><li><span style=\"font-weight: 400;\">Increase revenue streams and promote customer loyalty.<\/span><\/li><li><span style=\"font-weight: 400;\">SkyMiles program\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Designed for premium members and frequent travelers<\/span><\/li><li><span style=\"font-weight: 400;\">Growing membership<\/span><\/li><li>Sell miles to non-airline businesses and other airlines<\/li><li><span style=\"font-weight: 400;\">\u00a0increase premium revenues and more resilient cash flows<\/span><\/li><li><span style=\"font-weight: 400;\">Faster recovery of capacity from the pandemic enables Delta to increase its control of resources and markets in coastal hubs<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0<\/span><span style=\"font-weight: 400;\">Strategic alliances through joint ventures<\/span><\/li><li><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">SkyTeam<\/span><\/li><li><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Delta Connection<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0<\/span><span style=\"font-weight: 400;\">Fleet simplification and replacement<\/span><\/li><li><span style=\"font-weight: 400;\">\u00a0 \u00a0<\/span><span style=\"font-weight: 400;\">Cutting future costs of maintenance and fuel\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">\u00a0 \u00a0<\/span><span style=\"font-weight: 400;\">Better travel experience for customers (increased premium seating)<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 \u00a0<\/span><span style=\"font-weight: 400;\">Solid financial foundations<\/span><\/li><li><span style=\"font-weight: 400;\">\u00a0\u00a0 <\/span><span style=\"font-weight: 400;\">Monroe Energy &amp; MRO<\/span><\/li><li><span style=\"font-weight: 400;\">\u00a0 \u00a0Cost reduction measure of acquiring used aircraft<\/span><\/li><\/ol><p><b>Weaknesses:<\/b><\/p><ol><li><span style=\"font-weight: 400;\">Dependence on the domestic market<\/span><\/li><li><span style=\"font-weight: 400;\">While the domestic market is rapidly recovering to the pre-pandemic level, international demand continues to lag. This could hinder the global expansion of Delta.<\/span><\/li><li><span style=\"font-weight: 400;\">Financials<\/span><\/li><li><span style=\"font-weight: 400;\">A significant amount of existing fixed obligations<\/span><\/li><\/ol><p><b>Opportunities:<\/b><\/p><ol><li><span style=\"font-weight: 400;\"> \u00a0<\/span><span style=\"font-weight: 400;\">Expanding MRO to serve other airlines<\/span><\/li><li><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">While MRO is currently providing services to several airlines, Delta could continue to expand its services for increased and more diversified revenue streams.<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0 <\/span><span style=\"font-weight: 400;\">Through strategic alliances and the purchase of aircraft, Delta could expand its domestic and international routes (Asia) and meet more demands.<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">\u00a0<\/span><b>Threats:<\/b><\/p><ol><li><span style=\"font-weight: 400;\"> \u00a0<\/span><span style=\"font-weight: 400;\">COVID-19<\/span><\/li><li><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Travel restrictions<\/span><\/li><li><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Discouraged travelers<\/span><\/li><li><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Permanent change- work-from-home choice, virtual meeting platforms<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0<\/span><span style=\"font-weight: 400;\">Possible diminishing of liquidity<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0<\/span><span style=\"font-weight: 400;\">The negative performance of partners<\/span><\/li><li><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Decreased return of investment<\/span><\/li><li><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Reputation<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0<\/span><span style=\"font-weight: 400;\">Economics and political situations<\/span><\/li><li><span style=\"font-weight: 400;\">\u00a0 <\/span><span style=\"font-weight: 400;\">Oil prices<\/span><\/li><li><span style=\"font-weight: 400;\"> \u00a0<\/span><span style=\"font-weight: 400;\">Government regulations<\/span><\/li><li><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Routes<\/span><\/li><li><span style=\"font-weight: 400;\">\u00a0Airport rates and taxes<\/span><\/li><\/ol><p><b>Delta Airlines Goodwill and other intangible assets (Millions of USD)<\/b><\/p><table><tbody><tr><td><span style=\"font-weight: 400;\">14944<\/span><\/td><td><span style=\"font-weight: 400;\">2019<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">15764<\/span><\/td><td><span style=\"font-weight: 400;\">2020<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">15754<\/span><\/td><td><span style=\"font-weight: 400;\">2021<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">15752<\/span><\/td><td><span style=\"font-weight: 400;\">3.31.2022<\/span><\/td><\/tr><\/tbody><\/table><p><span style=\"font-weight: 400;\">United Airlines Goodwill and other intangible assets: 7319, decreasing since 2010<\/span><\/p><p><span style=\"font-weight: 400;\">American Airlines Goodwill and other intangible assets: 6061, decreasing since 2015<\/span><\/p><h2 style=\"font-size: 25px; text-align: center;\"><b>Competitive Analysis Globally<\/b><\/h2><div><b>\u00a0<\/b><\/div><p><a href=\"https:\/\/lions.financial\/hi\/contact\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8642 size-full\" src=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Competitive-Analysis-Globally-Delta-Airlines.png\" alt=\"Competitive Analysis Globally - Delta Airlines\" width=\"900\" height=\"450\" \/><\/a><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">US\u00a0<\/span><\/li><\/ol><table><tbody><tr><td><span style=\"font-weight: 400;\">Company<\/span><\/td><td><span style=\"font-weight: 400;\">Liquidity Ratio (Current Ratio)<\/span><\/td><td><span style=\"font-weight: 400;\">Solvency Ratio(D\/E)<\/span><\/td><td><span style=\"font-weight: 400;\">LTM Operating Income Growth\u00a0<\/span><\/td><td><span style=\"font-weight: 400;\">Total of aircraft (Capital and Operating Leased)<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Delta Airline\u00a0<\/span><\/td><td><span style=\"font-weight: 400;\">0.7x<\/span><\/td><td><span style=\"font-weight: 400;\">1,156.8%<\/span><\/td><td><span style=\"font-weight: 400;\">1.5%<\/span><\/td><td><span style=\"font-weight: 400;\">990 (189)<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">American Airline Inc.<\/span><\/td><td><span style=\"font-weight: 400;\">0.8x<\/span><\/td><td><span style=\"font-weight: 400;\">NM<\/span><\/td><td><span style=\"font-weight: 400;\">(6.8%)<\/span><\/td><td><span style=\"font-weight: 400;\">1,432(470)<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">United Airline Holding<\/span><\/td><td><span style=\"font-weight: 400;\">1.0x<\/span><\/td><td><span style=\"font-weight: 400;\">1,112.0%<\/span><\/td><td><span style=\"font-weight: 400;\">(6.8%)<\/span><\/td><td><span style=\"font-weight: 400;\">1,344(161)<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">JetBlue Airway<\/span><\/td><td><span style=\"font-weight: 400;\">0.8x<\/span><\/td><td><span style=\"font-weight: 400;\">132.3%<\/span><\/td><td><span style=\"font-weight: 400;\">(2.7%)<\/span><\/td><td><span style=\"font-weight: 400;\">282(62)<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Southernwest Airline<\/span><\/td><td><span style=\"font-weight: 400;\">1.9x<\/span><\/td><td><span style=\"font-weight: 400;\">117.5%<\/span><\/td><td><span style=\"font-weight: 400;\">3.2%<\/span><\/td><td><span style=\"font-weight: 400;\">722(129)<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Frontier Group Holding\u00a0<\/span><\/td><td><span style=\"font-weight: 400;\">0.6x<\/span><\/td><td><span style=\"font-weight: 400;\">675.3%<\/span><\/td><td><span style=\"font-weight: 400;\">(5.5%)<\/span><\/td><td><span style=\"font-weight: 400;\">110(110)<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">SkyWest Inc.<\/span><\/td><td><span style=\"font-weight: 400;\">0.9x<\/span><\/td><td><span style=\"font-weight: 400;\">149.7%<\/span><\/td><td><span style=\"font-weight: 400;\">3.2%<\/span><\/td><td><span style=\"font-weight: 400;\">509(88)<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Alaska Air Group<\/span><\/td><td><span style=\"font-weight: 400;\">0.9x<\/span><\/td><td><span style=\"font-weight: 400;\">110.0%<\/span><\/td><td><span style=\"font-weight: 400;\">6.6%<\/span><\/td><td><span style=\"font-weight: 400;\">249(62)<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Spirit Airline<\/span><\/td><td><span style=\"font-weight: 400;\">1.1x<\/span><\/td><td><span style=\"font-weight: 400;\">265.2%<\/span><\/td><td><span style=\"font-weight: 400;\">(14.9%)<\/span><\/td><td><span style=\"font-weight: 400;\">173(67)<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Industry Avg<\/span><\/td><td><span style=\"font-weight: 400;\">0.97x<\/span><\/td><td><span style=\"font-weight: 400;\">464.85%<\/span><\/td><td><span style=\"font-weight: 400;\">-2.47%<\/span><\/td><td><span style=\"font-weight: 400;\">645.7(195.4)<\/span><\/td><\/tr><\/tbody><\/table><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asia<\/span><\/li><\/ol><table><tbody><tr><td><span style=\"font-weight: 400;\">Company<\/span><\/td><td><span style=\"font-weight: 400;\">Liquidity Ratio (Current Ratio)<\/span><\/td><td><span style=\"font-weight: 400;\">Solvency Ratio(D\/E)<\/span><\/td><td><span style=\"font-weight: 400;\">LTM Operating Income Growth\u00a0<\/span><\/td><td><span style=\"font-weight: 400;\">Total of aircraft (Capital and Operating Leased)<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Delta Airline\u00a0<\/span><\/td><td><span style=\"font-weight: 400;\">0.7x<\/span><\/td><td><span style=\"font-weight: 400;\">1,156.8%<\/span><\/td><td><span style=\"font-weight: 400;\">1.5%<\/span><\/td><td><span style=\"font-weight: 400;\">990 (189)<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">China Eastern Airlines Corporation Limited\u00a0<\/span><\/td><td><span style=\"font-weight: 400;\">0.3x<\/span><\/td><td><span style=\"font-weight: 400;\">381.7%<\/span><\/td><td><span style=\"font-weight: 400;\">(26.3%)<\/span><\/td><td><span style=\"font-weight: 400;\">758(491)<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">China Southern Airlines Company Limited<\/span><\/td><td><span style=\"font-weight: 400;\">0.3x<\/span><\/td><td><span style=\"font-weight: 400;\">253.2%<\/span><\/td><td><span style=\"font-weight: 400;\">(11.2%)<\/span><\/td><td><span style=\"font-weight: 400;\">878(561)<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Cathay Pacific Airways Limited<\/span><\/td><td><span style=\"font-weight: 400;\">0.7x<\/span><\/td><td><span style=\"font-weight: 400;\">124.4%<\/span><\/td><td><span style=\"font-weight: 400;\">(12.1%)<\/span><\/td><td><span style=\"font-weight: 400;\">160(72)<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Air China Limited<\/span><\/td><td><span style=\"font-weight: 400;\">0.3x<\/span><\/td><td><span style=\"font-weight: 400;\">336.7%<\/span><\/td><td><span style=\"font-weight: 400;\">(29.9%)<\/span><\/td><td><span style=\"font-weight: 400;\">746(446)<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">ANA Holding Inc.<\/span><\/td><td><span style=\"font-weight: 400;\">1.9x<\/span><\/td><td><span style=\"font-weight: 400;\">217.8%<\/span><\/td><td><span style=\"font-weight: 400;\">(13.9%)<\/span><\/td><td><span style=\"font-weight: 400;\">293(104)<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Japan Airlines<\/span><\/td><td><span style=\"font-weight: 400;\">1.6x<\/span><\/td><td><span style=\"font-weight: 400;\">110.0%<\/span><\/td><td><span style=\"font-weight: 400;\">(25.7%)<\/span><\/td><td><span style=\"font-weight: 400;\">239(26)<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Singapore Airlines<\/span><\/td><td><span style=\"font-weight: 400;\">2.2x<\/span><\/td><td><span style=\"font-weight: 400;\">68.8%<\/span><\/td><td><span style=\"font-weight: 400;\">(12.5%)<\/span><\/td><td><span style=\"font-weight: 400;\">183(0)<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Cebu Air, Inc.<\/span><\/td><td><span style=\"font-weight: 400;\">0.6x<\/span><\/td><td><span style=\"font-weight: 400;\">2,996.3%<\/span><\/td><td><span style=\"font-weight: 400;\">(127.7%)<\/span><\/td><td><span style=\"font-weight: 400;\">74(48)<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Industry Avg<\/span><\/td><td><span style=\"font-weight: 400;\">0.96x<\/span><\/td><td><span style=\"font-weight: 400;\">627.30%<\/span><\/td><td><span style=\"font-weight: 400;\">-28.64%<\/span><\/td><td><span style=\"font-weight: 400;\">480.1(215.2)<\/span><\/td><\/tr><\/tbody><\/table><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">EU<\/span><\/li><\/ol><table><tbody><tr><td><span style=\"font-weight: 400;\">Company<\/span><\/td><td><span style=\"font-weight: 400;\">Liquidity Ratio (Current Ratio)<\/span><\/td><td><span style=\"font-weight: 400;\">Solvency Ratio(D\/E)<\/span><\/td><td><span style=\"font-weight: 400;\">LTM Operating Income Growth\u00a0<\/span><\/td><td><span style=\"font-weight: 400;\">Total of aircraft (Capital and Operating Leased)<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Delta Airline\u00a0<\/span><\/td><td><span style=\"font-weight: 400;\">0.7x<\/span><\/td><td><span style=\"font-weight: 400;\">1,156.8%<\/span><\/td><td><span style=\"font-weight: 400;\">1.5%<\/span><\/td><td><span style=\"font-weight: 400;\">990 (189)<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Aegean Airlines S.A.<\/span><\/td><td><span style=\"font-weight: 400;\">1.2x<\/span><\/td><td><span style=\"font-weight: 400;\">359.1%<\/span><\/td><td><span style=\"font-weight: 400;\">1.4%<\/span><\/td><td><span style=\"font-weight: 400;\">68(NA)<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Air France-KLM SA\u00a0<\/span><\/td><td><span style=\"font-weight: 400;\">0.9x<\/span><\/td><td><span style=\"font-weight: 400;\">NM<\/span><\/td><td><span style=\"font-weight: 400;\">(14.2%)<\/span><\/td><td><span style=\"font-weight: 400;\">505(333)<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Air New Zealand Limited<\/span><\/td><td><span style=\"font-weight: 400;\">0.3x<\/span><\/td><td><span style=\"font-weight: 400;\">415.0%<\/span><\/td><td><span style=\"font-weight: 400;\">(20.3%)<\/span><\/td><td><span style=\"font-weight: 400;\">111(NA)<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">International Consolidated Airline<\/span><\/td><td><span style=\"font-weight: 400;\">0.8x<\/span><\/td><td><span style=\"font-weight: 400;\">2,318.0%<\/span><\/td><td><span style=\"font-weight: 400;\">(24.2%)<\/span><\/td><td><span style=\"font-weight: 400;\">447(NA)<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Industry Avg<\/span><\/td><td><span style=\"font-weight: 400;\">0.78x<\/span><\/td><td><span style=\"font-weight: 400;\">1062.23%<\/span><\/td><td><span style=\"font-weight: 400;\">-11.16%<\/span><\/td><td><span style=\"font-weight: 400;\">424.2(NA)<\/span><\/td><\/tr><\/tbody><\/table><p><span style=\"font-weight: 400;\">Source from mergr.com\u00a0\u00a0<\/span><\/p><p><b>Market Comparison<\/b><b><\/b><\/p><ul><li aria-level=\"1\"><b>US<\/b><\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8643 size-large\" src=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/US-Fuel-Expense-1024x647.png\" alt=\"US Fuel Expense\" width=\"1024\" height=\"647\" srcset=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/US-Fuel-Expense-1024x647.png 1024w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/US-Fuel-Expense-300x190.png 300w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/US-Fuel-Expense-768x485.png 768w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/US-Fuel-Expense-18x12.png 18w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/US-Fuel-Expense.png 1326w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p><p><span style=\"font-weight: 400;\">Fleet size: Delta 990; AA 1432, UA 134, southwest 722<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8644 size-large\" src=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/US-Fuel-Expense-to-operating-expense-1024x782.png\" alt=\"US Fuel Expense to operating expense\" width=\"1024\" height=\"782\" srcset=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/US-Fuel-Expense-to-operating-expense-1024x782.png 1024w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/US-Fuel-Expense-to-operating-expense-300x229.png 300w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/US-Fuel-Expense-to-operating-expense-768x587.png 768w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/US-Fuel-Expense-to-operating-expense-16x12.png 16w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/US-Fuel-Expense-to-operating-expense.png 1042w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Large fuel exp relative to operating expense indicates the scale of fleets, technological innovation, and flight route efficiencies.<\/span><\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8645 size-large\" src=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/revenue-generated-passenger-miles-1024x673.png\" alt=\"revenue generated passenger miles\" width=\"1024\" height=\"673\" srcset=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/revenue-generated-passenger-miles-1024x673.png 1024w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/revenue-generated-passenger-miles-300x197.png 300w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/revenue-generated-passenger-miles-768x505.png 768w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/revenue-generated-passenger-miles-18x12.png 18w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/revenue-generated-passenger-miles.png 1144w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Similar revenue generated passenger miles with United airline\u00a0<\/span><\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8646 size-full\" src=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Rev-passenger-Miles-us.png\" alt=\"Rev passenger Miles us\" width=\"956\" height=\"670\" srcset=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Rev-passenger-Miles-us.png 956w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Rev-passenger-Miles-us-300x210.png 300w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Rev-passenger-Miles-us-768x538.png 768w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Rev-passenger-Miles-us-18x12.png 18w\" sizes=\"(max-width: 956px) 100vw, 956px\" \/><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Good performances in Rev Passenger Miles and fuel expense resulting better than others\u2019 performance in EBIT<\/span><\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8647 size-full\" src=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Deltas-cash.png\" alt=\"Delta\u2019s cash\" width=\"814\" height=\"538\" srcset=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Deltas-cash.png 814w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Deltas-cash-300x198.png 300w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Deltas-cash-768x508.png 768w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Deltas-cash-18x12.png 18w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delta\u2019s cash equivalent is 55% and 38% less than AA and UA, which limited its potential of M&amp;As compared to those two airlines<\/span><\/li><\/ul><p><b>Asian Market\u00a0<\/b><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8648 size-large\" src=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Asian-Market-Fuel-Expense-1024x552.png\" alt=\"Asian Market Fuel Expense\" width=\"1024\" height=\"552\" srcset=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Asian-Market-Fuel-Expense-1024x552.png 1024w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Asian-Market-Fuel-Expense-300x162.png 300w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Asian-Market-Fuel-Expense-768x414.png 768w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Asian-Market-Fuel-Expense-18x10.png 18w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Asian-Market-Fuel-Expense.png 1168w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8649 size-large\" src=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/fuel-expenses-ASIAN-MARKET-1024x575.png\" alt=\"fuel expenses ASIAN MARKET\" width=\"1024\" height=\"575\" srcset=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/fuel-expenses-ASIAN-MARKET-1024x575.png 1024w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/fuel-expenses-ASIAN-MARKET-300x168.png 300w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/fuel-expenses-ASIAN-MARKET-768x431.png 768w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/fuel-expenses-ASIAN-MARKET-18x10.png 18w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/fuel-expenses-ASIAN-MARKET.png 1168w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fuel expense % of the total expense is the smallest among Asian Top 3 airlines, while the amount of fuel expenses are, on average, 1.5 times greater than the top 3 airlines avg in the non-pandemic era.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The discrepancy between fuel expense and Fuel expense percentage may be the result of low labor costs in developing countries.<\/span><\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8650 size-large\" src=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/revenue-generated-passenger-1024x559.png\" alt=\"revenue generated passenger\" width=\"1024\" height=\"559\" srcset=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/revenue-generated-passenger-1024x559.png 1024w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/revenue-generated-passenger-300x164.png 300w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/revenue-generated-passenger-768x419.png 768w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/revenue-generated-passenger-18x10.png 18w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/revenue-generated-passenger.png 1044w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Revenue passenger Miles is about 1.44 times greater than the avg of the top 3 airlines in the non-pandemic era.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">US Flight ticket price level is higher than Asian Market\u2019s\u00a0<\/span><\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8651 size-full\" src=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Rev-passenger-Miles-us-1.png\" alt=\"Rev passenger Miles\" width=\"956\" height=\"670\" srcset=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Rev-passenger-Miles-us-1.png 956w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Rev-passenger-Miles-us-1-300x210.png 300w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Rev-passenger-Miles-us-1-768x538.png 768w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Rev-passenger-Miles-us-1-18x12.png 18w\" sizes=\"(max-width: 956px) 100vw, 956px\" \/><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">EBIT is 4x as other top 3 airlines before and during the pandemic. In 2021, the loss will be reduced and is expected to reduce further<\/span><\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8652 size-large\" src=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Cash-on-hands-US-1024x480.png\" alt=\"Cash on hands Asian Market\" width=\"1024\" height=\"480\" srcset=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Cash-on-hands-US-1024x480.png 1024w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Cash-on-hands-US-300x140.png 300w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Cash-on-hands-US-768x360.png 768w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Cash-on-hands-US-18x8.png 18w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Cash-on-hands-US.png 1166w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cash on hands 2.5x as China Southern, the largest cash holder in Asian Market, in 2022<\/span><\/li><\/ul><p><b>European Market<\/b><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8653 size-full\" src=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/European-Market-Fuel-Expense.png\" alt=\"European Market Fuel Expense\" width=\"512\" height=\"291\" srcset=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/European-Market-Fuel-Expense.png 512w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/European-Market-Fuel-Expense-300x171.png 300w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/European-Market-Fuel-Expense-18x10.png 18w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Largest fuel expense &#8211; scale and tech, commodity price\u00a0<\/span><\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8654 size-full\" src=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/European-Market-Largest-Fuel-Expense.png\" alt=\"European Market - Largest Fuel Expense\" width=\"512\" height=\"359\" srcset=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/European-Market-Largest-Fuel-Expense.png 512w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/European-Market-Largest-Fuel-Expense-300x210.png 300w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/European-Market-Largest-Fuel-Expense-18x12.png 18w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">3.3x EBIT as other 3 airlines in pre-pandemic era. Losses quickly reduce to about the same level as the other 3 airlines.<\/span><\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8655 size-full\" src=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Cash-on-hand.png\" alt=\"Cash on hand\" width=\"512\" height=\"279\" srcset=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Cash-on-hand.png 512w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Cash-on-hand-300x163.png 300w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Cash-on-hand-18x10.png 18w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p><span style=\"font-weight: 400;\">Source yahoo finance\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cash on hand is the same as Air France\u2019s and 1.5x as the other 2 airlines<\/span><\/li><\/ul><h2 style=\"font-size: 25px; text-align: center;\"><b>Quantitative Analysis<\/b><\/h2><div><b>\u00a0<\/b><\/div><h2 style=\"font-size: 25px; text-align: center;\"><b>10K Research<\/b><\/h2><div><b>\u00a0<\/b><\/div><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8656 size-full\" src=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Quantitative-Analysis-Delta-Airlines.png\" alt=\"Quantitative Analysis - Delta Airlines\" width=\"900\" height=\"450\" \/><\/p><p><b>Major Risk YoY<\/b><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8657 size-full\" src=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Key-Risks.png\" alt=\"Key Risks\" width=\"355\" height=\"369\" srcset=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Key-Risks.png 355w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Key-Risks-289x300.png 289w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Key-Risks-12x12.png 12w\" sizes=\"(max-width: 355px) 100vw, 355px\" \/><\/p><p><span style=\"font-weight: 400;\">When there was a risk mentioned for the first time, it was the key risk; when there was no key risk, fuel was the key risk; and when even the fuel was also not a risk, the operation was the key risk. Some of these key risks were comprehensive and affected multiple categories.<\/span><\/p><p><b>Risk Level and Factors YoY\u00a0<\/b><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8658 size-full\" src=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Risk-Level-and-Factors-YoY.png\" alt=\"Risk Level and Factors YoY\" width=\"512\" height=\"182\" srcset=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Risk-Level-and-Factors-YoY.png 512w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Risk-Level-and-Factors-YoY-300x107.png 300w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Risk-Level-and-Factors-YoY-18x6.png 18w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p><b>Source Investopedia\u00a0<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Risks mentioned by the management in financial reports were summarized into 6 categories.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fuel, as the major expense of operation, is listed separately, along with financial limitations, which can be quantified.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Employee problems and accidents include all surprise risks.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Operation disruptions and government regulations refer to strategic risks.\u00a0<\/span><\/li><\/ul><h2 style=\"font-size: 25px; text-align: center;\"><b>Capitalization Requirements<\/b><\/h2><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8668 size-full\" src=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Capitalization-Requirements-Delta-Airlines.png\" alt=\"Capitalization Requirements - Delta Airlines\" width=\"900\" height=\"450\" \/><\/p><div><b>\u00a0<\/b><\/div><p><b>Cash Holding YOY<\/b><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8669 size-full\" src=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Cash-Holding-YoY.png\" alt=\"Cash Holding YoY\" width=\"512\" height=\"245\" srcset=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Cash-Holding-YoY.png 512w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Cash-Holding-YoY-300x144.png 300w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Cash-Holding-YoY-18x9.png 18w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p><b>Source Investopedia\u00a0<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Since the beginning of the pandemic, Delta has held a larger amount of cash.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In comparison, between 2019 and 2020, Delta held 2.7x more cash, and property and equipment value decreased by 15.2%<\/span><\/li><\/ul><p><b>Capital Structure &amp; D\/E Ratio<\/b><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8670 size-full\" src=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Capital-Structure-DE-Ratio.png\" alt=\"Capital Structure &amp; DE Ratio\" width=\"512\" height=\"208\" srcset=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Capital-Structure-DE-Ratio.png 512w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Capital-Structure-DE-Ratio-300x122.png 300w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Capital-Structure-DE-Ratio-18x7.png 18w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The global pandemic increased debt of Delta. The main section affected was the retained earnings which relate to a company&#8217;s profit, and the debt-to-equity ratio hugely surged.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The air transportation industry usually has a higher D\/E ratio of about 5-6x for 2021, but Delta even had a relatively higher D\/E ratio than its competitors. <\/span><span style=\"font-weight: 400;\">At the same time, their cash holding is decreasing, which is risky.\u00a0<\/span><\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8671 size-full\" src=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Capital-Structure.png\" alt=\"Capital Structure - Delta Airlines\" width=\"389\" height=\"272\" srcset=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Capital-Structure.png 389w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Capital-Structure-300x210.png 300w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Capital-Structure-18x12.png 18w\" sizes=\"(max-width: 389px) 100vw, 389px\" \/><\/p><p><b>Source Investopedia\u00a0<\/b><\/p><h2 style=\"font-size: 25px; text-align: center;\">\u00a0<\/h2><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8672 size-full\" src=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Break-even-Analysis-2.png\" alt=\"Break-even Analysis\" width=\"900\" height=\"450\" \/><\/p><div><h2 style=\"font-size: 25px; text-align: center;\"><b>Break Even Analysis<\/b><\/h2><p>\u00a0<\/p><\/div><p><b>Breakeven Load Factor(BLF)<\/b><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8673 size-full\" src=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Breakeven-Load-FactorBLF.png\" alt=\"Breakeven Load Factor(BLF)\" width=\"512\" height=\"242\" srcset=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Breakeven-Load-FactorBLF.png 512w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Breakeven-Load-FactorBLF-300x142.png 300w, https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Breakeven-Load-FactorBLF-18x9.png 18w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p><p><b>Source Investopedia\u00a0<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Break Even analysis for the air transportation industry focuses on the load factor, the average percentage of seats that must be filled on an average flight at the current average fare for the passenger revenue to break even the operating expense.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The breakeven load factor(BLF) function is CASM\/PMY; trend functions were used to project corresponding data for 2022. The BLF using this function is 1.22, which is impossible.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delta also has revenue from cargo and other resources; other revenues should be subtracted from the operating expense to minimize the operating expense passenger revenue needs to cover.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After adjustments, the BLF is 0.85, which is likely to achieve with the economic recovery, but the BLF is increasing from quarter to Quarter.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compared with 2019, the best year, the critical factor for lower risk is the lower expense or, in contradiction, much higher revenue. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><\/ul><h2 style=\"font-size: 25px; text-align: center;\"><b>Cash Flow Projection<\/b><\/h2><div><b> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8674 size-full\" src=\"https:\/\/lions.financial\/wp-content\/uploads\/2023\/01\/Cash-Flow-Statement.png\" alt=\"Cash Flow Statement\" width=\"900\" height=\"450\" \/><\/b><\/div><p>\u00a0<\/p><p><b>Cash Flow Before &amp; After Covid<\/b><\/p><p><span style=\"font-weight: 400;\">During the pandemic, Delta had an operating loss; the source of their capital was debt, especially long-term debt.<\/span><\/p><p><span style=\"font-weight: 400;\">As a company in the air transportation industry most adversely affected by Covid, Delta spent some of its cash on investment and used redemption as a source of capital.<\/span><\/p><p><span style=\"font-weight: 400;\">The net cash flow from the operating activities is sufficient to cover the equipment investment before the pandemic. In 2020, the operating cash flow was largely negative and unable to cover the equipment investment due to the pandemic, and it recovered to cover the equipment cost in 2021. During the pandemic, the equipment investment reduced to one-fourth and recovered to 0.66 of the pre-pandemic level.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The sales of the investment are kept around 500 to 800 million, and purchases were bounded below 220 million before the pandemic. Both metrics soar around 10x and 7x in and after the pandemic.<\/span><\/p><p><span style=\"font-weight: 400;\">Investing outflow increases as more money is out in the market in 2020 and will fall back as the money supply is reduced.\u00a0<\/span><\/p><h2 style=\"font-size: 25px; text-align: center;\"><b>Industry Average Valuation Multiples<\/b><\/h2><table><tbody><tr><td><span style=\"font-weight: 400;\">Year<\/span><\/td><td><span style=\"font-weight: 400;\">tev\/ ltm rev<\/span><\/td><td><span style=\"font-weight: 400;\">tev\/ LTM ebitda<\/span><\/td><td><span style=\"font-weight: 400;\">tev\/ LTM ebit<\/span><\/td><td><span style=\"font-weight: 400;\">P\/E<\/span><\/td><td><span style=\"font-weight: 400;\">P\/BV<\/span><\/td><\/tr><tr><td><b>3\/31\/16<\/b><\/td><td><span style=\"font-weight: 400;\">1.02x<\/span><\/td><td><span style=\"font-weight: 400;\">5.06x<\/span><\/td><td><span style=\"font-weight: 400;\">6.4x<\/span><\/td><td><span style=\"font-weight: 400;\">9.14x<\/span><\/td><td><span style=\"font-weight: 400;\">3.38x<\/span><\/td><\/tr><tr><td><b>6\/30\/16<\/b><\/td><td><span style=\"font-weight: 400;\">.94x<\/span><\/td><td><span style=\"font-weight: 400;\">4.24x<\/span><\/td><td><span style=\"font-weight: 400;\">5.23x<\/span><\/td><td><span style=\"font-weight: 400;\">7.19x<\/span><\/td><td><span style=\"font-weight: 400;\">2.94x<\/span><\/td><\/tr><tr><td><b>9\/30\/16<\/b><\/td><td><span style=\"font-weight: 400;\">.83x<\/span><\/td><td><span style=\"font-weight: 400;\">3.61x<\/span><\/td><td><span style=\"font-weight: 400;\">4.44x<\/span><\/td><td><span style=\"font-weight: 400;\">6.19x<\/span><\/td><td><span style=\"font-weight: 400;\">2.45x<\/span><\/td><\/tr><tr><td><b>12\/31\/16<\/b><\/td><td><span style=\"font-weight: 400;\">.96x<\/span><\/td><td><span style=\"font-weight: 400;\">4.24x<\/span><\/td><td><span style=\"font-weight: 400;\">5.26x<\/span><\/td><td><span style=\"font-weight: 400;\">7.4x<\/span><\/td><td><span style=\"font-weight: 400;\">2.72x<\/span><\/td><\/tr><tr><td><b>3\/31\/17<\/b><\/td><td><span style=\"font-weight: 400;\">1.01x<\/span><\/td><td><span style=\"font-weight: 400;\">4.71x<\/span><\/td><td><span style=\"font-weight: 400;\">5.97x<\/span><\/td><td><span style=\"font-weight: 400;\">8.37x<\/span><\/td><td><span style=\"font-weight: 400;\">2.9x<\/span><\/td><\/tr><tr><td><b>6\/30\/17<\/b><\/td><td><span style=\"font-weight: 400;\">1.07x<\/span><\/td><td><span style=\"font-weight: 400;\">5.42x<\/span><\/td><td><span style=\"font-weight: 400;\">7.04x<\/span><\/td><td><span style=\"font-weight: 400;\">8.98x<\/span><\/td><td><span style=\"font-weight: 400;\">2.77x<\/span><\/td><\/tr><tr><td><b>9\/30\/17<\/b><\/td><td><span style=\"font-weight: 400;\">1.06x<\/span><\/td><td><span style=\"font-weight: 400;\">5.31x<\/span><\/td><td><span style=\"font-weight: 400;\">6.92x<\/span><\/td><td><span style=\"font-weight: 400;\">9.8x<\/span><\/td><td><span style=\"font-weight: 400;\">2.71x<\/span><\/td><\/tr><tr><td><b>12\/31\/17<\/b><\/td><td><span style=\"font-weight: 400;\">1.08x<\/span><\/td><td><span style=\"font-weight: 400;\">5.54x<\/span><\/td><td><span style=\"font-weight: 400;\">7.37x<\/span><\/td><td><span style=\"font-weight: 400;\">10.49x<\/span><\/td><td><span style=\"font-weight: 400;\">2.69x<\/span><\/td><\/tr><tr><td><b>3\/31\/18<\/b><\/td><td><span style=\"font-weight: 400;\">1.11x<\/span><\/td><td><span style=\"font-weight: 400;\">5.74x<\/span><\/td><td><span style=\"font-weight: 400;\">7.81x<\/span><\/td><td><span style=\"font-weight: 400;\">11.14x<\/span><\/td><td><span style=\"font-weight: 400;\">2.8x<\/span><\/td><\/tr><tr><td><b>6\/30\/18<\/b><\/td><td><span style=\"font-weight: 400;\">1.07x<\/span><\/td><td><span style=\"font-weight: 400;\">5.67x<\/span><\/td><td><span style=\"font-weight: 400;\">7.73x<\/span><\/td><td><span style=\"font-weight: 400;\">10.75x<\/span><\/td><td><span style=\"font-weight: 400;\">2.95x<\/span><\/td><\/tr><tr><td><b>9\/30\/18<\/b><\/td><td><span style=\"font-weight: 400;\">1.08x<\/span><\/td><td><span style=\"font-weight: 400;\">6.01x<\/span><\/td><td><span style=\"font-weight: 400;\">8.37x<\/span><\/td><td><span style=\"font-weight: 400;\">11.42x<\/span><\/td><td><span style=\"font-weight: 400;\">2.99x<\/span><\/td><\/tr><tr><td><b>12\/31\/18<\/b><\/td><td><span style=\"font-weight: 400;\">1.04x<\/span><\/td><td><span style=\"font-weight: 400;\">5.9x<\/span><\/td><td><span style=\"font-weight: 400;\">8.22x<\/span><\/td><td><span style=\"font-weight: 400;\">10.82x<\/span><\/td><td><span style=\"font-weight: 400;\">2.76x<\/span><\/td><\/tr><tr><td><b>3\/31\/19<\/b><\/td><td><span style=\"font-weight: 400;\">1.09x<\/span><\/td><td><span style=\"font-weight: 400;\">5.x<\/span><\/td><td><span style=\"font-weight: 400;\">9.1x<\/span><\/td><td><span style=\"font-weight: 400;\">8.89x<\/span><\/td><td><span style=\"font-weight: 400;\">2.46x<\/span><\/td><\/tr><tr><td><b>6\/30\/19<\/b><\/td><td><span style=\"font-weight: 400;\">1.19x<\/span><\/td><td><span style=\"font-weight: 400;\">5.15x<\/span><\/td><td><span style=\"font-weight: 400;\">9.66x<\/span><\/td><td><span style=\"font-weight: 400;\">9.4x<\/span><\/td><td><span style=\"font-weight: 400;\">2.83x<\/span><\/td><\/tr><tr><td><b>9\/30\/19<\/b><\/td><td><span style=\"font-weight: 400;\">1.18x<\/span><\/td><td><span style=\"font-weight: 400;\">5.08x<\/span><\/td><td><span style=\"font-weight: 400;\">9.1x<\/span><\/td><td><span style=\"font-weight: 400;\">8.95x<\/span><\/td><td><span style=\"font-weight: 400;\">2.78x<\/span><\/td><\/tr><tr><td><b>12\/31\/19<\/b><\/td><td><span style=\"font-weight: 400;\">1.11x<\/span><\/td><td><span style=\"font-weight: 400;\">4.7x<\/span><\/td><td><span style=\"font-weight: 400;\">8.14x<\/span><\/td><td><span style=\"font-weight: 400;\">7.98x<\/span><\/td><td><span style=\"font-weight: 400;\">2.42x<\/span><\/td><\/tr><tr><td><b>3\/31\/20<\/b><\/td><td><span style=\"font-weight: 400;\">1.x<\/span><\/td><td><span style=\"font-weight: 400;\">4.07x<\/span><\/td><td><span style=\"font-weight: 400;\">7.1x<\/span><\/td><td><span style=\"font-weight: 400;\">6.82x<\/span><\/td><td><span style=\"font-weight: 400;\">2.07x<\/span><\/td><\/tr><tr><td><b>6\/30\/20<\/b><\/td><td><span style=\"font-weight: 400;\">.74x<\/span><\/td><td><span style=\"font-weight: 400;\">3.11x<\/span><\/td><td><span style=\"font-weight: 400;\">6.16x<\/span><\/td><td><span style=\"font-weight: 400;\">4.44x<\/span><\/td><td><span style=\"font-weight: 400;\">1.12x<\/span><\/td><\/tr><tr><td><b>9\/30\/20<\/b><\/td><td><span style=\"font-weight: 400;\">.98x<\/span><\/td><td><span style=\"font-weight: 400;\">6.76x<\/span><\/td><td><span style=\"font-weight: 400;\">6.77x<\/span><\/td><td><span style=\"font-weight: 400;\">5.01x<\/span><\/td><td><span style=\"font-weight: 400;\">2.01x<\/span><\/td><\/tr><tr><td><b>12\/31\/20<\/b><\/td><td><span style=\"font-weight: 400;\">1.72x<\/span><\/td><td><span style=\"font-weight: 400;\">14.95x<\/span><\/td><td><span style=\"font-weight: 400;\">NM<\/span><\/td><td><span style=\"font-weight: 400;\">NM<\/span><\/td><td><span style=\"font-weight: 400;\">6.42x<\/span><\/td><\/tr><tr><td><b>3\/31\/21<\/b><\/td><td><span style=\"font-weight: 400;\">2.84x<\/span><\/td><td><span style=\"font-weight: 400;\">16.65x<\/span><\/td><td><span style=\"font-weight: 400;\">NM<\/span><\/td><td><span style=\"font-weight: 400;\">NM<\/span><\/td><td><span style=\"font-weight: 400;\">17.89x<\/span><\/td><\/tr><tr><td><b>6\/30\/21<\/b><\/td><td><span style=\"font-weight: 400;\">3.95x<\/span><\/td><td><span style=\"font-weight: 400;\">NM<\/span><\/td><td><span style=\"font-weight: 400;\">NM<\/span><\/td><td><span style=\"font-weight: 400;\">NM<\/span><\/td><td><span style=\"font-weight: 400;\">54.81x<\/span><\/td><\/tr><tr><td><b>9\/30\/21<\/b><\/td><td><span style=\"font-weight: 400;\">2.74x<\/span><\/td><td><span style=\"font-weight: 400;\">NM<\/span><\/td><td><span style=\"font-weight: 400;\">NM<\/span><\/td><td><span style=\"font-weight: 400;\">NM<\/span><\/td><td><span style=\"font-weight: 400;\">24.75x<\/span><\/td><\/tr><tr><td><b>12\/31\/21<\/b><\/td><td><span style=\"font-weight: 400;\">2.03x<\/span><\/td><td><span style=\"font-weight: 400;\">255.41x<\/span><\/td><td><span style=\"font-weight: 400;\">NM<\/span><\/td><td><span style=\"font-weight: 400;\">NM<\/span><\/td><td><span style=\"font-weight: 400;\">11.19x<\/span><\/td><\/tr><tr><td><b>3\/31\/22<\/b><\/td><td><span style=\"font-weight: 400;\">1.68x<\/span><\/td><td><span style=\"font-weight: 400;\">57.49x<\/span><\/td><td><span style=\"font-weight: 400;\">NM<\/span><\/td><td><span style=\"font-weight: 400;\">87.92x<\/span><\/td><td><span style=\"font-weight: 400;\">6.95x<\/span><\/td><\/tr><tr><td><b>6\/30\/22<\/b><\/td><td><span style=\"font-weight: 400;\">1.44x<\/span><\/td><td><span style=\"font-weight: 400;\">15.26x<\/span><\/td><td><span style=\"font-weight: 400;\">NM<\/span><\/td><td><span style=\"font-weight: 400;\">53.53x<\/span><\/td><td><span style=\"font-weight: 400;\">7.99x<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">avg<\/span><\/td><td><span style=\"font-weight: 400;\">1.38x<\/span><\/td><td><span style=\"font-weight: 400;\">18.96x<\/span><\/td><td><span style=\"font-weight: 400;\">7.2x<\/span><\/td><td><span style=\"font-weight: 400;\">14.51x<\/span><\/td><td><span style=\"font-weight: 400;\">6.91x<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">adj avg<\/span><\/td><td><span style=\"font-weight: 400;\">1.11x<\/span><\/td><td><span style=\"font-weight: 400;\">6.46x<\/span><\/td><td><span style=\"font-weight: 400;\">7.2x<\/span><\/td><td><span style=\"font-weight: 400;\">8.59x<\/span><\/td><td><span style=\"font-weight: 400;\">3.23x<\/span><\/td><\/tr><\/tbody><\/table><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Source yahoofinance\u00a0<\/span><\/p><h2 style=\"font-size: 25px; text-align: center;\"><b>Stock Price Analysis<\/b><\/h2><div><b>\u00a0<\/b><\/div><h3 style=\"font-size: 22px; text-align: center;\"><b>Stock Price Since IPO<\/b><\/h3><div><b>\u00a0<\/b><\/div><p><span style=\"font-weight: 400;\">IPO on the NY exchange on May 03, 2007, with a $20\/share price. Company stock was listed before May 3, 2007. The company canceled or delisted all the previously outstanding shares at original markets and re-IPO at the NY exchange<\/span><\/p><p><span style=\"font-weight: 400;\">On 6\/1\/2007, The market capitalization was 4.741 Billion dollars with 240 million shares outstanding, and the stock price close at 19.7 dollars\/ share. Market Cap fluctuated and increased to one of the peaks of 11.488 billion dollars on 3\/31\/200 with 787.388 million shares outstanding. It reached a market cap of 40.131 billion dollars on 1\/31\/2018 with 706.91 million shares outstanding.<\/span><\/p><h2 style=\"font-size: 25px; text-align: center;\"><b>Index Analysis<\/b><\/h2><div><b>\u00a0<\/b><\/div><p><span style=\"font-weight: 400;\">The NYSE Arca Global Airline Index (\u201cAXGAL\u201d or \u201cIndex\u201d) is a modified equal-dollar weighted index designed to measure the performance of highly capitalized and liquid international airline companies. The Index tracks the price performance of selected local market stocks or ADRs of major U.S. and overseas airlines. The Index was established with a benchmark value of 1000.00 on November 27, 2006. The index values are published by the NYSE Euronext Inc (\u201cIndex Provider\u201d), and the value of the Index is published every 15 seconds through the Consolidated Tape Association\u2019s Network B under the ticker symbol \u201cAXGAL\u201d.<\/span><\/p><h2 style=\"font-size: 25px; text-align: center;\"><b>Market Research<\/b><\/h2><div><b>\u00a0<\/b><\/div><h3 style=\"font-size: 21px; text-align: left;\"><b>Target Market Research<\/b><b><\/b><\/h3><div><b>\u00a0<\/b><\/div><h4 style=\"font-size: 18px; text-align: left;\"><b>Target customers for the company<\/b><\/h4><p><b>Path and Destinations:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Domestically, Delta\u2019s network centers around core hubs in Atlanta, Minneapolis-St. Paul, Detroit, and Salt Lake City. Core hubs have strong local passenger share, high penetration of customers loyal to Delta, competitive cost position, and strong margins. Coastal hub positions in Boston, Los Angeles, New York-LaGuardia, New York-JFK, and Seattle provide a strong presence in large revenue markets and enable growth in premium products and international services.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Internationally, Delta has significant hubs and market presence in Amsterdam, London-Heathrow, Mexico City, Paris-Charles de Gaulle, and Seoul-Incheon. During the pandemic, Delta continues to serve Transatlantic, Transpacific, and Latin American markets directly and through joint ventures with global airline partners. In 2021, Delta restored approximately 50% of capacity in international markets and is expected to restore to 2019 levels in 2023 fully.<\/span><\/li><\/ul><p><b>Based on affordability:<\/b><\/p><p><span style=\"font-weight: 400;\">In terms of affordability, Delta targets middle-class to upper-class passengers with an average household income of $100,000+, while it also offers the basic cabin to attract customers from low-cost carriers, such as Frontier and Spirit.<\/span><\/p><p><b>Frequent travelers:<\/b><\/p><p><span style=\"font-weight: 400;\">Delta introduced a loyalty program named SkyMiles to frequent travelers. The SkyMiles loyalty program allows customers to earn mileage miles&#8221; by flying on Delta, Delta Connection, and other airlines participating in the loyalty program. Customers can also earn miles through participating companies, such as credit card companies, hotels, car rental agencies, and ridesharing companies those purchase miles from Delta. The most significant contract to sell miles relates to Delta\u2019s co-brand credit card relationship with American Express.<\/span><b><\/b><\/p><h3 style=\"font-size: 22px; text-align: center;\"><b>How do they acquire targeted companies?<\/b><\/h3><div><b>\u00a0<\/b><\/div><p><span style=\"font-weight: 400;\">On April 14, 2008, under the threat of rising fuel prices and believing the merger would bring huge cost savings, Delta Air Lines and Northwest Airlines announced that they would merge to create the world&#8217;s largest airline under the Delta name.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As a result of the Merger, each share of Northwest common stock outstanding or issuable under Northwest&#8217;s Plan of Reorganization was converted into the right to receive 1.25 shares of Delta common stock. Delta expected to issue a total of 339 million shares of Delta common stock, or approximately 41% of the sum of the shares of Delta common stock. As of December 31, 2010, Delta had issued 338 million shares of Delta common stock in connection with the Merger.\u00a0<\/span><\/p><p><b>Merger-related items<\/b><span style=\"font-weight: 400;\"> relate to costs associated with integrating the operations of Northwest into Delta, including costs related to information technology, employee relocation and training, and re-branding of aircraft and stations.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">During 2008, Delta recorded $1.2 billion primarily in non-cash, merger-related charges related to the issuance or vesting of employee equity awards in connection with the Merger and $114 million in restructuring and related charges related to voluntary workforce reduction programs.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">During 2009, Delta recorded a $288 million charge primarily for merger-related items and a $119 million charge in connection with employee workforce reduction programs.<\/span><\/p><p><span style=\"font-weight: 400;\">During 2010, Delta recorded a $268 million charge primarily for merger-related items and $182 million in asset impairment charges related to the initiative to substantially reduce our 50-seat aircraft and the retired dedicated freighter aircraft.\u00a0<\/span><b><\/b><\/p><h3 style=\"font-size: 25px; text-align: center;\"><b>What types of marketing does the company do to increase its brand recognition?<\/b><\/h3><div><b>\u00a0<\/b><\/div><ul><li aria-level=\"1\"><b>\u00a0Advertising Expense<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Over the past three years, Delta\u2019s annual advertising expense dropped from the pre-pandemic level of $288 million in 2019 to $119 million in 2020 and then raised to $198 million in 2021.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In the first quarter of 2022, total travel national TV ad spends $351.5 million, with Delta Air Lines landing the top spot in travel tv ad spenders of this year with a record of $70.4 million, according to U.S. TV analytics firm iSpot.tv.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><ul><li aria-level=\"1\"><b>Marketing Alliances with Other Airlines<\/b><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Joint Venture Agreements.<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Delta has implemented three separate joint venture arrangements with foreign carriers. The agreement includes sharing revenues, profits, and losses generated by the parties on the joint venture routes, joint marketing and sales, coordinated pricing and revenue management, network and schedule planning, and other coordinated activities with respect to the parties&#8217; operations on joint venture routes.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">A joint venture with Air France, KLM, and Virgin Atlantic concerning transatlantic traffic flow.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">A joint venture with Aerom\u00e9xico for trans-border traffic flows between the U.S. and Mexico.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">A joint venture with Korean Air for traffic flows between the United States and certain countries in Asia.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Strategic Alliance with LATAM.<\/span><\/i><\/li><\/ul><p><span style=\"font-weight: 400;\">In May 2020, Delta signed a trans-American joint venture agreement with LATAM that combines Delta\u2019s highly complementary route networks between North and South America to provide customers with a seamless travel experience and industry-leading connectivity.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Enhanced Commercial Agreements with China Eastern.<\/span><\/i><\/li><\/ul><p><span style=\"font-weight: 400;\">Delta has strategic joint marketing and commercial cooperation arrangements covering traffic flows between China and the U.S., which includes reciprocal codesharing, loyalty program participation, airport lounge access, and joint sales cooperation.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">SkyTeam<\/span><\/i><\/li><\/ul><p><span style=\"font-weight: 400;\">As a member of the SkyTeam global airline alliance, Delta links its network with the route networks of the other member airlines, providing opportunities to increase connecting traffic while offering enhanced customer service through reciprocal codesharing and loyalty program participation, airport lounge access, and cargo operations.<\/span><b><\/b><\/p><ul><li aria-level=\"1\"><b>Environmental Sustainability<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Delta increases its brand recognition through its commitment to sustainability. The company plans to invest $1.0 billion toward airline carbon neutrality through the end of 2030 and established a goal of replacing 10% of jet fuel consumption with sustainable aviation fuel by the end of 2030.<\/span><\/p><p><span style=\"font-weight: 400;\">Delta focuses on building its fleet to have the longest, most sustainable life possible to make the most of the planet\u2019s resources. In 2020, Delta retired more than 200 aircraft and replaced them with 25 percent more fuel-efficient aircraft than the models being replaced.<\/span><\/p><p><span style=\"font-weight: 400;\">In 2021, Delta set new medium-term and long-term climate goals to reduce emissions intensity by 2035 as compared to 2019 based on jet fuel emissions of greenhouse gases and achieve net-zero greenhouse gas emissions across the airline operation and its value chain no later than 2050. At the end of 2021, Delta had agreements with multiple suppliers for an aggregate of 81 million gallons of sustainable aviation fuel annually beginning in 2025, subject to third-party investment and timely facility development.<\/span><\/p><ul><li aria-level=\"1\"><b>Community Engagement<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Delta connects employees with the world and commits to giving back to the communities by supporting the environment, equity, education, and well-being. For example, Delta people donated 11,347 pints of blood, making Delta the No. 1 American Red Cross corporate blood drive sponsor for the fourth straight year. Our people helped build the 276th home by Delta volunteers with Habitat for Humanity and two playgrounds with The Trust for Public Land.<\/span><\/p><h2 style=\"font-size: 25px; text-align: center;\"><b>Brand Positioning<\/b><\/h2><div><b>\u00a0<\/b><\/div><p><span style=\"font-weight: 400;\">Delta\u2019s high reliability of its operations and high consumer satisfaction have effectively distinguished it from the rest of the airline companies in the U.S.<\/span><\/p><ul><li aria-level=\"1\"><b>Reliability:\u00a0<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Delta has been recognized as the most reliable airline for 2021 by the consumer website WalletHub, with the lowest rate of cancellations, delays, mishandled luggage, and denied boardings among U.S. carriers. <\/span><span style=\"font-weight: 400;\">The airline has also proved its responsibility with pets, reporting no animal-related incidents in 2021.<\/span><\/p><p><span style=\"font-weight: 400;\">According to the United State Department of Transportation, Delta was ranked first among four major airlines in the U.S. in terms of on-time rate and the least in terms of cancellation rate, lateness rate, and delay rate.<\/span><b><\/b><\/p><ul><li aria-level=\"1\"><b>Customer satisfaction:<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">Delta was recognized as the No. 1 airline in customer satisfaction in North America by J.D. Power after measuring passengers\u2019 satisfaction on 8 factors: aircraft, baggage, boarding, check-in, cost and fees, flight crew, in-flight services, and reservation.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In 2021, corporate travel professionals rated Delta No. 1 in the annual Business Travel News Airline Survey for the 11th consecutive year. Moreover, Delta had one of the lowest rates of consumer complaints, receiving 1.92 complaints per 100,000 passengers, according to WalletHub data.<\/span><\/p><h2 style=\"font-size: 25px; text-align: center;\"><b>Mergers and Acquisitions<\/b><\/h2><div><b>\u00a0<\/b><\/div><table><tbody><tr><td><b>Date of acquisition<\/b><\/td><td><b>Companies Acquired and importance<\/b><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">5\/1\/1953<\/span><\/td><td><p><b>Chicago and Southern Air Lines<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C&amp;S&#8217;s routes brought Delta its first international service\u2014out of gateway city New Orleans to the Caribbean and Caracas, Venezuela.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delta also continued to gain popular routes in the U.S.<\/span><\/li><\/ul><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">8\/1\/1972<\/span><\/td><td><p><b>Northeast Airlines<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The acquisition made Delta the fifth largest airline in the U.S., with routes spanning 33,300 miles.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delta added new international destinations to Canada, Bahamas, and Bermuda and frequent service between the Northeast and Florida.<\/span><\/li><\/ul><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">4\/1\/1987<\/span><\/td><td><p><b>Western Airlines<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delta and Western Airlines merged in an $860 million deal.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The acquisition made Delta become the nation&#8217;s fourth-largest air carrier.<\/span><\/li><\/ul><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">11\/1\/1991<\/span><\/td><td><p><b>Pan American World Airways<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delta acquired $1.4 billion in assets from Pan Am.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delta became the leading airline across the Atlantic.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">European cities served by Delta and new destinations were added to Delta&#8217;s route system.\u00a0<\/span><\/li><\/ul><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">4\/14\/2008<\/span><\/td><td><p><b>Northwest Airlines<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">$2.6 billion full-stock transaction.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Benefits from the Merger include more effective aircraft utilization, a more comprehensive and diversified route system, reduced overhead, and improved operational efficiency.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Created a more financially stable company that will be able to absorb the rise of oil and volatility of the airline industry\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In 2017, Delta generated $18.6 billion more in revenue and had $8.8 billion less in long-term debt than it and Northwest combined had at the end of 2008.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">However, IT problems frequently appear while switching from Northwest&#8217;s system to Delta&#8217;s. But overall, the acquisition is still praised as the &#8220;best-executed airline merger of the early 21st century&#8221;.<\/span><\/li><\/ul><\/td><\/tr><\/tbody><\/table><h2 style=\"font-size: 25px; text-align: center;\"><b>Joint Ventures<\/b><\/h2><div><b>\u00a0<\/b><\/div><table><tbody><tr><td><b>Joint Venture Companies\u00a0<\/b><\/td><td><b>Details<\/b><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Air France, KLM, and Virgin Atlantic\u00a0<\/span><\/td><td><p><span style=\"font-weight: 400;\">A joint venture concerning transatlantic traffic flows.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delta owns a non-controlling 49% equity stake in Virgin Atlantic Limited.\u00a0<\/span><\/li><\/ul><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Aerom\u00e9xico<\/span><\/td><td><p><span style=\"font-weight: 400;\">A joint venture for trans-border traffic flows between the U.S. and Mexico.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delta owns a non-controlling 51% equity stake in Grupo Aerom\u00e9xico, S.A.B de C.V.,\u00a0<\/span><\/li><\/ul><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Korean Air\u00a0<\/span><\/td><td><span style=\"font-weight: 400;\">A joint venture for traffic flows between the United States and certain countries in Asia.\u00a0<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">LATAM<\/span><\/td><td><span style=\"font-weight: 400;\">A trans-American joint venture agreement that combines Delta\u2019s highly complementary route networks between North and South America.\u00a0<\/span><\/td><\/tr><\/tbody><\/table><p><span style=\"font-weight: 400;\">Source from mergr.com<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Company Overview Headquarter: Atlanta, GA Number of Employees: 83,000 (12\/31\/2021) Fleet Size: 847 (657 owned +82 finance lease +108 operating lease 12\/31\/2021) Departures: 4000+ daily [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11239,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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